Interactively Create Engaging Email Templates

Create email templates faster and more easily with visual tools in Email Template Builder. Instead of adding HTML code, your users can drag elements to create effective email templates. They can compose email templates with a few clicks to place design elements right where they want them.

Where: This change applies to Lightning Experience in Professional, Enterprise, Performance, Unlimited, and Developer editions, and all editions of Pardot in the Pardot Lightning app. This feature isn’t available in Pardot Classic or the standalone Pardot app.

Who: Creating and managing Email Template Builder templates is available to users with the Access Drag-and-Drop Content Builder or Manage Content Builder permission. Any user that can send an email can use email template builder templates.

How: Sending professional, appealing emails is essential when communicating with your customers. Using captivating email templates gets you there.

After creating a Lightning email template, users with the correct permission see the Edit in Builder button.

Lightning email template

Click Edit in Builder to open Email Template Builder.

Email template builder

Choose a component (1) and drag it to the canvas (2). Change the details and style of the component using the properties panel (3).

Email template builder in use

Your users now can easily create an engaging email template.



Email Template Builder isn’t available for previously created Classic and Lightning email templates.