Interactively Create Engaging Email Templates
Where: This change applies to Lightning Experience in Professional, Enterprise, Performance, Unlimited, and Developer editions, and all editions of Pardot in the Pardot Lightning app. This feature isn’t available in Pardot Classic or the standalone Pardot app.
Who: Creating and managing Email Template Builder templates is available to users with the Access Drag-and-Drop Content Builder or Manage Content Builder permission. Any user that can send an email can use email template builder templates.
How: Sending professional, appealing emails is essential when communicating with your customers. Using captivating email templates gets you there.
After creating a Lightning email template, users with the correct permission see the Edit in Builder button.

Click Edit in Builder to open Email Template Builder.

Choose a component (1) and drag it to the canvas (2). Change the details and style of the component using the properties panel (3).

Your users now can easily create an engaging email template.