Get Prospect Custom Field Data Faster (Beta)

This solution improves performance of your Pardot prospect custom fields across your analytics apps. Pardot Object Sync works by copying your custom prospect data into a new dataset. It improves performance in the Analytics platform because the prospect data can be updated separately from other large datasets.
Where: The setting applies to B2B Marketing Analytics and B2B Marketing Analytics Plus in Lightning Experience and Salesforce Classic.
  • B2B Marketing Analytics Plus is available in Salesforce Enterprise, Unlimited, and Developer editions with Pardot Premium or the B2B Marketing Analytics Plus add-on.
  • B2B Marketing Analytics is available in Pardot Plus and Advanced, and in Pardot Pro and Ultimate editions with the B2B Marketing Analytics add-on.


As a beta feature, Pardot Object Sync is a preview and isn’t part of the “Services” under your master subscription agreement with Salesforce. Use this feature at your sole discretion, and make your purchase decisions only on the basis of generally available products and features. Salesforce doesn’t guarantee general availability of this feature within any particular time frame or at all, and we can discontinue it at any time. This feature is for evaluation purposes only, not for production use. It’s offered as is and isn’t supported, and Salesforce has no liability for any harm or damage arising out of or in connection with it. All restrictions, Salesforce reservation of rights, obligations concerning the Services, and terms for related Non-Salesforce Applications and Content apply equally to your use of this feature. You can provide feedback and suggestions for Pardot Object Sync in the IdeaExchange.

Why: Large orgs have experienced longer app loading times due to the way Salesforce and Pardot share custom field data. Because this setting duplicates data, we recommend it only for large orgs with tens of millions of data rows and fewer than 500 custom fields.

How: Enable the Pardot Object Sync in Salesforce Setup, and run the first sync. In Analytics Studio, open the Data Manager to verify that the sync is complete and that data appears as expected. To receive the updates, users must reconfigure any apps that use the prospect custom fields.