Monitor Prospect Engagement with Campaign Insights (Generally Available)

Not only is Pardot Einstein Campaign Insights now generally available, we made it better. In addition to prospect details and list email engagement, find insights for other marketing assets. Get a bigger picture view with new explanations that feature activity around marketing forms and landing pages.

Where: This change applies to Lightning Experience in Pardot Advanced with Salesforce Enterprise and Unlimited editions.

Why: The first iteration of Campaign Insights focused on list email engagement. Although email marketing can be effective, it doesn’t tell the whole story. We added new asset types to Campaign Insights to reveal a more complete view of the customer journey.

Einstein Insights component shows high and low engagement with specific explanations about engagement behavior.