Einstein Prediction Builder: Enjoy Custom AI Without Code (Beta)

Make your business processes smarter and more predictive with custom predictions on almost any standard or custom object in Salesforce. When the standard Einstein solutions don’t fit what you’re trying to predict, Einstein Prediction Builder lets you build your own predictive model. Best of all, you can build it in just a few clicks, without code.

Who: This feature is available to admins with the EinsteinBuilderFree license.

Where: Einstein Prediction Builder is available in Lightning Experience in Enterprise and Developer editions.


As a beta feature, Einstein Prediction Builder is a preview and isn’t part of the “Services” under your master subscription agreement with Salesforce. Use this feature at your sole discretion, and make your purchase decisions only on the basis of generally available products and features. Salesforce doesn’t guarantee general availability of this feature within any particular time frame or at all, and we can discontinue it at any time. This feature is for evaluation purposes only, not for production use. It’s offered as is and isn’t supported, and Salesforce has no liability for any harm or damage arising out of or in connection with it. All restrictions, Salesforce reservation of rights, obligations concerning the Services, and terms for related Non-Salesforce Applications and Content apply equally to your use of this feature. You can provide feedback and suggestions for Einstein Prediction Builder in the Salesforce Einstein group in the Trailblazer Community. For information on enabling this feature in your org, contact Salesforce.

How: Find Einstein Prediction Builder in Setup in the Einstein Platform section. You might also have a handy tile that takes you right to it. Einstein Prediction Builder in Setup

What kinds of things can you predict with Einstein Prediction Builder? Almost anything that happens in your business. Let’s say you want to predict how likely it is that your customers will pay their invoice on time. You create a prediction on your custom Invoice object. Then you select the field you want to predict. In this case, you select a custom field that represents whether the customer paid the invoice on time. Just a few more clicks, and Einstein starts building your prediction! Select an object to predict

Einstein can predict the following types of fields: checkboxes, specially constructed formula fields, and numeric fields.

When Einstein is finished (within 24 hours), you get a scorecard showing how accurate your prediction is likely to be. It has all the information you need at a single glance: whether to enable your prediction, which factors are best at making a prediction, and recommended steps for improving your data set or prediction.Einstein Prediction Builder Scorecard

When you build a prediction, Einstein Prediction Builder creates a custom field for storing your prediction results. This custom field is a number field with a special setting on it called AI Prediction. It’s stored on the object that you’re predicting. All you have to do is name the field when you’re creating your prediction. If you want to create the custom field yourself, you can do that. Enter its name and label when creating your prediction.