Pardot: Easier Setup and Syncing, Engagement History, Einstein Prospect Scoring, and More Goodies

Breeze through configuration tasks and provisioning with Pardot’s Setup Assistant, and sync records to Salesforce without complex sharing rules. Engagement History is now generally available—track prospect engagement on connected campaigns without leaving Salesforce. Plus, Einstein artificial intelligence comes to Pardot with Behavior Score, which learns to identify and rate prospects who are ready to buy.