View More Accurate Email Open and Click Rates in Pardot

We added filtering on email open and link click activity to exclude interactions from suspected security scanners. Email marketers and marketing managers will now see more accurate prospect scores, journeys, and completion actions that don’t include scanner activity.

Where: This change applies to all Pardot editions.

How: Activity suspected to come from scanners will be filtered out automatically. You don’t need to enable this feature or maintain a list of IP addresses.