Create Engaging Email Content with Ease

Seamlessly create and edit emails in Lightning Experience with more interactive design capabilities. Create emails from scratch or start from a template and customize in just a few clicks. Pardot marketers can drag email components right where they want them and add styling. Email content preview and details are available on the email content record. Create email content and design emails from the new Email Content tab available for Pardot users from the App Launcher.

Where: This change applies to all Pardot editions in Lightning Experience with Salesforce Professional, Enterprise, Unlimited, and Performance Editions. It is not available in Pardot Classic or the standalone Pardot app.

Who: Pardot marketers with the Access Drag-and-Drop Content Builder and Manage Email Content user permissions can access email design capabilities.

How: The new Email Content entity is available for Pardot users from the App Launcher. Marketers create an email content record from the Email Content tab and add components and design elements from the record. Creating an email from a template populates the email Subject and HTML Body fields from the template.

New Email Content modal with email template selected and highlighted.

Click Edit in Builder from the record.

Edit in Builder highlighted on the Email Content Record.

Add standard components, design each component, add images from CMS, style the email, and add merge fields.

Email Content Builder.