Understand Your Customer with New Campaign Insights

Einstein Campaign Insights now provides trend information about your prospect’s company size. These insights describe the people who interact with your campaigns and assets to help you find engagement patterns and target the right people. With this new information, you can create an even better audience for your campaigns.

Where: This change applies to Lightning Experience for Pardot Advanced edition with Salesforce Enterprise, Performance, and Unlimited editions.

How: Rationale messages using this new data appear when your Campaign Insights model identifies a trend.