Get Clearer B2BMA Dashboard Metrics

Based on your feedback, we updated many of the labels on widgets throughout B2B Marketing Analytics to be clearer. For example, when a metric or filter originates from Salesforce or Pardot, or is a total or unique value, it is clearly noted (1). To find out more about a widget or value, a user can click a dashboard’s Help button (2) to review the dashboard reference documentation.

Where: This change applies to Lightning Experience and Salesforce Classic and is included in Pardot Plus and Advanced. It’s also available in Pardot Pro and Ultimate editions with the B2B Marketing Analytics add-on.B2BMA dashboard header shows two updated filter lables Pardot Campaign and Pardot Tags. The second callout highlights a blue Help button.