Choose a Success Milestone for Pardot Einstein Attribution

Tune your Einstein Attribution model to more accurately reflect your business processes by choosing an opportunity lifecycle stage as the success milestone. The default setting tracks a conversion, or success, when an opportunity is created. But if that isn’t ideal for your business, now you can change it. You can select this success milestone during initial setup or retrain the model based on the new criteria.

Where: This change applies to Pardot Advanced and Pardot Premium editions with Salesforce Enterprise, Performance, and Unlimited editions.

How: In Salesforce Setup, find Einstein Attribution, and select which stage to use as your success milestone. If you are changing an attribution model, allow up to 24 hours for the model to reset and show new results.