Group Prospect Reports by Behavior Score

Einstein Behavior Score is now available as a column on standard reports. Scores are already valuable on individual records, but grouping by behavior scores helps you identify and analyze your best leads, contacts, or accounts simultaneously. Create a list of your highest or lowest scoring prospects, and iterate on the marketing strategies that you use with each. Run the report regularly to see which methods resonate with each group.

Where: This change applies to Lightning Experience in Pardot Advanced with Salesforce Enterprise and Unlimited editions.

How: In standard contact and lead reports, show the Behavior Score field as a column or select it in the filtering pane.