Find Out Which Assets Resonate Best with Prospects

Einstein Behavior Scoring can now tell you which specific marketing assets typically have a role in sealing new deals. These new insights explain how a prospect engaged with an asset, such as the email Fall Promotion or the landing page Signup for New Classes. Einstein brings these data points together to determine which assets’ engagement activities are most likely to generate opportunities.

Where: This change applies to Lightning Experience in Pardot Advanced with Salesforce Enterprise and Unlimited editions.

How: If you already placed the Behavior Scoring component on lead or contact records, you’re all set. The new insights appear after they’re discovered. To set up Behavior Scoring, check out Salesforce Help.