Create Salesforce Campaign Members from Prospects

Along with Connected Campaigns, prospects associated with Pardot campaigns can now sync to connected Salesforce campaigns as campaign members. Turn on both Connected Campaigns and Member Sync to find Pardot-sourced prospects (first touch) in your Salesforce campaigns. When you turn them into contacts, we tell you which campaign influenced the deal.

Where: This change is available in all Pardot editions.

Who: Pardot admins using a connected Salesforce account.

How: After you turn on Connected Campaigns, return to your Pardot account settings. On the Edit page, select Enable Campaign Member Sync, save, and wait for all that precious data to show up in Salesforce.