Convert Engagement Programs to Allow Repeat (Beta)

Turn a successful engagement program into a powerhouse by adding the program reentry setting. Join this continuing beta to see what happens when you give prospects a second chance on an Engagement Studio program.
Where: This change applies to all Pardot editions.


As a beta feature, repeating programs are a preview and aren’t part of the “Services” under your master subscription agreement with Salesforce. Use this feature at your sole discretion, and make your purchase decisions only based on generally available products and features. Salesforce doesn’t guarantee general availability of this feature within any particular time frame or at all, and we can discontinue it at any time. This feature is for evaluation purposes only, not for production use. It’s offered as is and isn’t supported, and Salesforce has no liability for any harm or damage arising out of or for it. All restrictions, Salesforce reservation of rights, obligations concerning the Services, and terms for related Non-Salesforce Applications and Content apply equally to your use of this feature. You can provide feedback and suggestions for repeating programs in the IdeaExchange. To enable this feature in your account, turn it on from Engagement Studio or contact the support team.

Who: Pardot Administrator and Marketing roles and users with the Create permission in Engagement Studio.

How: On the Start card of an engagement program, select Allow prospects to enter program more than once. Choose how many times a prospect can travel through your program and how long before starting again.