Let Sales and Marketing Track the Influence of Multiple Campaigns on Opportunities

With new Additional Campaign Influence Attribution Models, your marketing department can see the influence details they’re most interested in. Separate models track the first touch, last touch, and evenly distribute revenue attribution to all the campaigns that influence an opportunity. This change applies to orgs using Customizable Campaign Influence that have also purchased Pardot.

Available in: Professional, Enterprise, Performance, and Unlimited Editions

with Pardot

In addition to the Primary Campaign Source model, you can now enable up to three new models for Customizable Campaign Influence users in orgs that have also purchased Pardot.

  • The First Touch model tracks where your brand first interacts with prospects.
  • The Last Touch model shows which campaigns are helping close deals.
  • The Even Distribution model catches how their campaigns perform across all interactions with prospects.
Multi-touch campaign influence models in Setup

Records for the model you choose as the default in Setup appear in the Campaign Influence related list on Opportunities.

Additional Campaign Influence Attribution Models is available to customers who have a Lightning Sales Cloud Professional, Enterprise or Performance Edition subscription or Lightning CRM Professional, Enterprise or Performance Edition subscription and a Pardot Pro, Pardot Enterprise, or Pardot Ultimate subscription. Reach out to your Account Executive to enable this feature if it has not yet been provisioned.



We anticipate this feature will be generally available in the November 2017 to January 2018 time frame. Any unreleased services or features referenced in this or other public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.