Available in: Professional, Enterprise, Performance, Unlimited, and Developer Editions
In addition to the Primary Campaign Source model, you can now enable up to three new models for Pardot users who also use Customizable Campaign Influence in Sales Cloud.
- The First Touch model tracks where your brand first interacts with prospects.
- The Last Touch model shows which campaigns are helping close deals.
- The Even Distribution model catches how their campaigns perform across all interactions with prospects.
Records for the model you choose as the default in Setup appear in the Campaign Influence related list on Opportunities.