Let Sales and Marketing Track the Influence of Multiple Campaigns on Opportunities

With new multitouch campaign influence models, your marketing department can see the influence details they’re most interested in. Separate models track the first touch, last touch, and evenly distribute revenue attribution to all the campaigns that influence an opportunity. This change applies to Sales Cloud users in orgs that have also purchased Pardot.

Available in: Professional, Enterprise, Performance, Unlimited, and Developer Editions

In addition to the Primary Campaign Source model, you can now enable up to three new models for Pardot users who also use Customizable Campaign Influence in Sales Cloud.

  • The First Touch model tracks where your brand first interacts with prospects.
  • The Last Touch model shows which campaigns are helping close deals.
  • The Even Distribution model catches how their campaigns perform across all interactions with prospects.
Multi-touch campaign influence models in Setup

Records for the model you choose as the default in Setup appear in the Campaign Influence related list on Opportunities.



This feature requires both Pardot and Sales Cloud licenses. We anticipate this feature will be generally available beginning November 14, 2017. Any unreleased services or features referenced in this or other public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available.