Available in: Professional, Enterprise, Performance, and Unlimited Editionswith Pardot
In addition to the Primary Campaign Source model, you can now enable up to three new models for Customizable Campaign Influence users in orgs that have also purchased Pardot.
- The First Touch model tracks where your brand first interacts with prospects.
- The Last Touch model shows which campaigns are helping close deals.
- The Even Distribution model catches how their campaigns perform across all interactions with prospects.
Records for the model you choose as the default in Setup appear in the Campaign Influence related list on Opportunities.
Additional Campaign Influence Attribution Models is available to customers who have a Lightning Sales Cloud Professional, Enterprise or Performance Edition subscription or Lightning CRM Professional, Enterprise or Performance Edition subscription and a Pardot Pro, Pardot Enterprise, or Pardot Ultimate subscription. Reach out to your Account Executive to enable this feature if it has not yet been provisioned.