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Partner Relationship Management: Channel Programs and Levels, Partner Scorecards, and Market Development Funds
Provide a stepped community experience depending on the level of
expertise, monitor individuals’ performances with partner scorecards (beta), and manage
partner budgets with market development funds.
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Manage Partners with Channel Programs and Levels
Are you running multiple channel programs with resellers, VARs, distributors, and MSPs that are distributed across geographies? Then take advantage of Channel Programs and Levels to organize channel partners and provide access to resources and features based on the partner’s program level. Within each program, you can group partners into levels, such as bronze, silver, and gold, and promote them based on performance. -
Boost Your Partners’ Exposure with Market Development Funds
Drive demand for your products and provide incentives to partners by offering market development funds as part of your channel marketing program. Create marketing budgets, allocate marketing funds or co-op (accrued) funds to channel partners, streamline fund requests, and process fund claims using Market Development Fund (MDF) features. Channel account managers can get a full audit of MDF activity, including fund requests and claims approval. -
Take the Easy Path and Use Guided Setup to Configure Features
Not sure how to set up features for your community? Guided setup walks you through setting up visibility, processes, workflows, record types, layouts, and assignment rules for features that optimize your partner community. From start to finish, guided setup leads you on your journey to greatness. -
Monitor Performance with Partner Scorecards (Beta)
Empower your channel account managers (CAMs) to measure individuals’ performances and establish benchmarks for their channel programs using partner scorecards. You can customize partner scorecards to display any report summary results that your CAM or executive team wants to see. -
Create Partner Campaigns Using Distributed Marketing (Pilot)
Install Distributed Marketing from AppExchange and create campaigns from your Partner Central community using Journey Builder. Channel partners can preview and personalize Journey Builder email messages and add leads and contacts to their campaign journey.