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Boost Your Partners’ Exposure with Market Development Funds

Drive demand for your products and provide incentives to partners by offering market development funds as part of your channel marketing program. Create marketing budgets, allocate marketing funds or co-op (accrued) funds to channel partners, streamline fund requests, and process fund claims using Market Development Fund (MDF) features. Channel account managers can get a full audit of MDF activity, including fund requests and claims approval.

The MDF reports, available in the guided setup, make it easy to understand partner adoption, funds usage, and marketing ROI. MDF is available out-of-the-box for partner communities.

Channel account managers can allocate funds for promoting brand awareness and boosting sales.

Partner Fund Allocations

Partners can request funds and submit claims. Channel account managers can efficiently process requests and claims with the help of approval workflows.

Channel account managers and finance departments can track adoption and fund usage with MDF reports.

Market Development objects are also available via apps in Lightning Experience.

Tip

Tip

Need help setting up Market Development Funds? Go to Community Workspaces | Guided Setup, and click Market Development Fund. We walk you through the process.