Boost Email Engagement with Einstein Send Time Optimization
Where: This change is available in Pardot Advanced and Premium editions with Salesforce Enterprise, Performance, or Unlimited edition. It’s available in Lightning Experience only.
How: After you enable Einstein Send Time Optimization in Marketing Setup, a training period begins. After about 72 hours, your marketing users can select the Einstein Optimized sending option when they’re ready to send an email.Enter the start date, start time (1), and a time frame for sending (2), and let Einstein do its work. The sending time frame can be anywhere from 3 hours to 7 days, so you can experiment with different durations.
It takes an hour for Einstein to evaluate engagement data for each prospect, so allow at least an extra hour when you enter the time frame value. If you’re sending a time-sensitive message, you can be certain that emails are sent by a certain time. Check the information box (3) at the end of the form to verify the last possible time to send an email.