First-Party Tracking (Beta)

Pardot added first-party tracking to keep you from losing prospect activity data, give you more flexibility with campaign attribution, and block traffic that doesn’t come from your domains. To protect consumers’ privacy, web browsers are moving away from supporting third-party cookies over the next few years. The marketing industry uses third-party cookies to track prospect engagement across marketing assets and domains. Opt in to this beta to stay on the leading edge of visitor tracking.

Where: This change applies to all Pardot editions.



As a beta feature, first-party tracking is a preview and isn’t part of the “Services” under your master subscription agreement with Salesforce. Use this feature at your sole discretion, and make your purchase decisions only on the basis of generally available products and features. Salesforce doesn’t guarantee general availability of this feature within any particular time frame or at all, and we can discontinue it at any time. This feature is for evaluation purposes only, not for production use. It’s offered as is and isn’t supported, and Salesforce has no liability for any harm or damage arising out of or in connection with it. All restrictions, Salesforce reservation of rights, obligations concerning the Services, and terms for related Non-Salesforce Applications and Content apply equally to your use of this feature. You can provide feedback and suggestions for first-party tracking in this Google Form.

How: Enable first-party cookie tracking from Pardot Settings, then update your tracker domains in Domain Management.