Pardot added first-party tracking to keep you from losing prospect activity data, give you more flexibility with campaign attribution, and block traffic that doesn’t come from your domains. To protect consumers’ privacy, web browsers are moving away from supporting third-party cookies over the next few years. The marketing industry uses third-party cookies to track prospect engagement across marketing assets and domains. Opt in to this beta to stay on the leading edge of visitor tracking.
Where: This change applies to all Pardot editions.
How: Enable first-party cookie tracking from Pardot Settings, then update your tracker domains in Domain Management.