Branch Sales Cadences Based on Email Replies

Sales managers can create sales cadences that lead prospects through different outreach steps depending on whether the prospect replies to an email. Sales reps can follow one path If the prospect replies, and another if they don’t.

Where: This change applies to High Velocity Sales in Lightning Experience. High Velocity Sales is available as an add-on in Enterprise, Performance, and Unlimited editions.

Why: Listener branch steps let sales managers listen for an email reply, and how long to wait for a prospect to engage (1). Then they can choose what outreach reps to perform when a prospect engages (2) or doesn’t (3). Listener branch steps ignore out-of-office and bounce replies.

A listener branch step in the Sales Cadence Builder.