Consumer Goods Cloud: A Customized Mobile App, Salesforce Maps Embedded in Desktop App, and More

Help your sales managers track and manage their territories and help out their reps in the field. You can customize the mobile app for maximum efficiency and embed Salesforce Maps in the desktop app, offering analysis at a glance.

Available in: Enterprise, Performance, and Unlimited editions.

Customize the Mobile App to Field Reps’ Needs
Design the Consumer Goods mobile app so it displays the key info that your field reps need when they’re on the go. For example, if field reps rely on third-party apps to see traffic updates or weather forecasts, create Lightning components to add these apps to the Consumer Goods mobile app. You can also choose from several standard Lightning components.
Manage Stores, Accounts, and Promotions with Embedded Salesforce Maps
Help sales managers visualize and track stores in their territories by embedding Salesforce Maps in the Consumer Goods desktop app. For example, you can configure the map to identify stores that are performing well or poorly. And sales managers can see the results on the map. With search results color-coded based on store performance, your sales managers can easily identify the stores that need attention.
Plan Visits Faster with Templates
Now sales managers can efficiently create visit plans for their field reps with Salesforce Maps’ Advanced Route Template. They can save time by creating multiple visits with just one template, give field reps an optimal route plan, and ensure that reps visit the right stores at the right time.
Grow Your Business and Improve Retail Execution
The Einstein Analytics for Consumer Goods app’s dashboards give you actionable insights on store compliance, last store visit, inventory compliance, product performance, and account hierarchy. You can analyze the comparative performance of stores, accounts, or products for a selected period. Use the pre-configured Einstein Discovery story to get intelligent insights on products likely to run out of stock. Sales reps can track their performance and compare it with their team’s average performance.
Do More at the Store by Adding Flows to Action Plan Templates
Sales managers can help field reps increase the impact of their visits by adding flows to action plan templates. The ability to add flows widens the scope of activities that field reps can perform at a store.
Increase Efficiency on Visits
Field reps can stay agile by creating visits in the mobile app whenever they need to.
Other Field Name Changes
We renamed the Data Type field on the Assessment Indicator Definition object. The new field name is Indicator Field Type.
Einstein Object Detection: Data Safety, Improved Detection, and Some Key Updates
Delete the Object Detection data stored in your inactive Salesforce orgs. Objects are detected by models with the highest accuracy. Admins have more information about their models and datasets. Use all records list and related lists to view Einstein Object Detection records easily.
Consumer Goods Cloud Has Changed Objects
Access more data through these changed Consumer Goods Cloud objects.