Represent Shoppers with Standard Accounts and Contacts Instead of Person Accounts
You can now configure Salesforce Order Management to represent shoppers with standard account and contact records. Person accounts are no longer required.
Where: This change applies to Salesforce Order Management, which is available for an additional cost in Lightning Experience in Enterprise, Unlimited, and Developer editions.
How: To represent shoppers with person accounts, activate Person Accounts for Shoppers in the Order Management org settings. To represent shoppers with standard accounts and contacts, deactivate Person Accounts for Shoppers. You can even change your mind, although things can get tricky. While Order Management is configured to use person accounts, the B2C Commerce integration doesn’t recognize shopper records that were created as standard accounts. If one of those shoppers places an order, it creates a separate person account record for them and associates it with the new order. But when Order Management is configured to use standard accounts, it recognizes existing shoppers that were created as person accounts. It associates any new orders that they place with their existing person accounts.