Marketing: Transactional Sending and Behavioral Triggers in Journey Builder, Ecommerce Optimizer App in Datorama, Einstein in Interaction Studio

Marketing Cloud is the premier platform for delighting customers with 1:1 customer journeys. It enables you to build a single view of your customer, leveraging data from any source. Plan and optimize unique customer journeys based on your business objectives. Deliver personalized content across every channel and device at precisely the right time. Measure the impact of each interaction on your business so that you can optimize your approach in real time and deliver better results.