The Individual Object Supports Standard Object Features

The data privacy records you create based on the Individual object help you store certain data privacy preferences for your customers. Regardless of whether you’re complying with data protection and privacy regulations, such as the General Data Protection Regulation (GDPR), these records help you honor your customers’ requests for privacy. The Individual object now supports all standard object features.

Where: This feature is available in Lightning Experience, Salesforce Classic, and all versions of the Salesforce app in all editions.

Why: The Individual object is now a complete standard object. You can:

  • Create custom actions, buttons, and links for individuals
  • Create different individual record types
  • Undelete an individual that you had deleted
  • Use individuals with workflows or with Process Builder