Relate Accounts to Leads Faster with Account Matching

When sales users convert leads, if the lead company name matches any of your accounts, it’s quick and easy to choose one of the matching accounts. This change applies to Lightning Experience only.

Previously in Lightning Experience, if there was a single exact match between the lead company name and an existing account name, the account populated the Account Name field during lead conversion. New account matching brings Lightning Experience in line with Salesforce Classic.

  • Support for person accounts—If the lead contains a company name, we search business accounts. If there is no company name, we search person accounts instead.
  • Enhanced type ahead—Type-ahead search in the Account Name field now searches across all accounts rather than searching only the user’s recently used accounts.
  • Multiple match—When a user clicks the Account Name field during lead conversion, a dropdown menu includes a list of all accounts that match the lead’s company name. If the lead does not have a company name, the list contains matching person accounts.