Sales: Einstein Lead Scoring, Duplicate Detection, and Gmail Integration

Deliver high-impact Lightning Experience features that keep sales teams laser-focused on the leads and deals most likely to generate sales. Improve your company’s reputation and relieve your duplicate management headaches by getting a grip on duplicate records. And handle the sales process like a champ—directly in Gmail.

Lightning Experience Resources: Readiness Check and Feature Optimization
If you and your teams are still working in Salesforce Classic, consider switching to Lightning Experience where we’re developing the latest and greatest features. In it, subscription-based artificial intelligence gets your sales teams making the smartest moves toward closing the most promising deals. Plus, sales reps get access to the best ways to manage leads, opportunities, and the activities related to them. And that’s not all. To help you deliver those great features, we give you resources so that you don’t go at it alone.
Sell Smarter and Faster with Einstein High Velocity Sales
Close more deals in less time with an experience designed specifically for the needs of today's sales reps. Einstein High Velocity Sales combines Sales Cloud Einstein, the Lightning Dialer, and the Lightning Sales Console to help reps succeed in the digital era.
Sales Cloud Einstein: A Smarter Sales Process at Every Step
We’ve changed the names of Sales Cloud Einstein features to Einstein Activity Capture, Einstein Lead Scoring, Einstein Opportunity Insights, and Einstein Account Insights. Check whether you’re ready for Sales Cloud Einstein with the new Readiness Assessor. Einstein Automated Contacts is a new feature that suggests contacts to add to Salesforce. Einstein Lead Scoring provides more details about lead score calculation, and your reps can assign leads based on lead score. Einstein Activity Capture now uses dates to determine if activities are added to related opportunities. Plus, your users can bring back mistakenly dismissed insights and see insights when they’re available. These changes apply to Lightning Experience only.
Core Sales Features: Campaign Engagement and Enhanced Sales Predictions
Deliver the best sales experience in Lightning Experience. And see which accounts respond to campaigns.
Productivity Features: Voicemail Messages, Classic Email Templates, and Improved List Views
Give your teams the Lightning Experience edge with the ability to send prerecorded voicemail messages, Salesforce Classic email templates in Lightning Experience, and better list views. Also, the revamped Sales Console is generally available.
Data Quality: Duplicate Detection Across Objects, Better Duplicate Alerts, and Assessments of AppExchange Package Data
We’ve created standard duplicate rules that work across contacts and leads. In Lightning Experience, you can now use the Potential Duplicates component to surface potential duplicates that span objects. We’ve also streamlined duplicate alerts when reps create or edit records in Lightning Experience. It all helps protect your company’s reputation, keep your data clean, and make sales reps more successful. And before you purchase AppExchange packages with industry data, make sure that the data can enhance your sales efforts by getting a free Data Assessment.
Google Integration: General Availability for Lightning for Gmail and Lightning Sync
Do your sales reps live in Google applications like Gmail and Google Calendar™, but want to get sales data from emails, contacts, and events into Salesforce easily? No need to wait any longer: Set up our Google integration products, which are now generally available. Let reps view relevant Salesforce records from their Gmail inboxes and relate emails to Salesforce records using Lightning for Gmail. And when you introduce Lightning Sync for Google, reps can sync contacts between Gmail and Salesforce, and events from Google Calendar to Salesforce.
Microsoft® Integration: More Improvements, Increased Productivity
Help reps maximize productivity directly from their Microsoft email and calendars. Now Lightning for Outlook integrates with more features, like Email Experience and Email Templates. Reps can take advantage of even more Salesforce content from the comfort of Microsoft Outlook®. And for Microsoft Office 365® and Lightning Experience users, now Lightning Sync can sync reps’ events both ways between their Microsoft and Salesforce calendars.
Other Changes in the Sales Cloud
Learn about other changes we’ve made to improve usability.
Pardot: Engagement Studio Enhancements and More Engage Reporting Options
We’ve improved Salesforce Engage reporting, so you can get more insights into your team’s campaigns. We’ve also added even more options for managing assignments and automation from engagement programs.

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