Why: The B2B Marketing Analytics app offers a high-level glimpse into your account-based marketing activities. The complete ABM app template gives you more control over what information to display and how. It also offers access to a powerful Einstein Discovery story that helps you target methods to maximize opportunities.
The Einstein Analytics for B2B Marketing license includes four permission set licenses: Einstein Analytics Plus Admin, Einstein Analytics Plus User, Einstein Analytics for B2B Marketing Admin, and Einstein Analytics for B2B Marketing User.
How: After you assign access, users can create their own ABM apps. To start, from the App Launcher, find and open Analytics Studio, and then create an app. When prompted, choose the Account-Based Marketing app template and answer the questions in the setup wizard.
To use Einstein Discovery with your app, set up predictions separately.