Salesforce-Pardot Integration: Easier Setup and Smarter Syncing
We improved the Salesforce-Pardot integration in several big ways,
including easier-to-navigate settings, a brand-new setup assistant, and more control over which
assets and prospects your users have access to.
Concentrate Your Marketing Efforts with Pardot Business Units
If your enterprise has marketing goals based on geography or product lines, use Pardot Business Units to help each division focus on their own unique marketing objectives. Business units give you control over which prospects and assets your users have access to, so your divisions can market independently and still get a global view with B2B Marketing Analytics.
Breeze Through Pardot Provisioning with the Pardot Setup Assistant
The Pardot Setup Assistant makes integration easy and error-free by automatically creating the Salesforce-Pardot connector. Provision and complete the initial configuration tasks for Pardot accounts right from Salesforce. If you have Pardot Advanced edition, you can create multiple Pardot business units for a Salesforce account without contacting support.
Choose Which Records Sync Between Salesforce and Pardot
Gone are the days of adjusting sharing rules and organization-wide defaults. Now you can use Marketing Data Sharing to decide what syncs between Salesforce and Pardot. And because selective sync rules are managed in Pardot, you don’t need to be a Salesforce admin or even have a Sales Cloud license.