Concentrate Your Marketing Efforts with Pardot Business Units

If your enterprise has marketing goals based on geography or product lines, use Pardot Business Units to help each division focus on their own unique marketing objectives. Business units give you control over which prospects and assets your users have access to, so your divisions can market independently and still get a global view with B2B Marketing Analytics.

Where: These changes are available in the Pardot Lightning app in Pardot Advanced edition.

Why: Pardot Business Units help you tailor your marking efforts and report on their effectiveness. Specifically, you can:
  • Control which records sync between Pardot and Salesforce with Marketing Data Sharing.
  • Use Custom tracker domains in vanity URLs and email templates.
  • Create business units from Salesforce using the Pardot Setup Assistant.
  • Get a unified view of your business units with B2B Marketing Analytics.