Get Insights on Campaign Performance (Beta)

Guessing what makes prospects engage with your campaigns isn’t effective. Campaign Insights uses artificial intelligence to uncover similarities among prospects who engage with your campaigns. Use the Einstein Campaign Insights component to optimize your marketing assets and find new audiences.


As a beta feature, Einstein Campaign Insights is a preview and isn’t part of the “Services” under your master subscription agreement with Salesforce. Use this feature at your sole discretion, and make your purchase decisions only on the basis of generally available products and features. Salesforce doesn’t guarantee general availability of this feature within any particular time frame or at all, and we can discontinue it at any time. This feature is for evaluation purposes only, not for production use. It’s offered as is and isn’t supported, and Salesforce has no liability for any harm or damage arising out of or in connection with it. All restrictions, Salesforce reservation of rights, obligations concerning the Services, and terms for related Non-Salesforce Applications and Content apply equally to your use of this feature. You can provide feedback and suggestions for Einstein Campaign Insights in the Pardot Einstein Beta group in the Trailblazer Community.

Where: This change applies to Lightning Experience and is included with Pardot Advanced.

How: Before you start, make sure Connected Campaigns is turned on in your Pardot Settings. Next, from Setup, enter Einstein in the Quick Find box and select Einstein Campaign Insights. Turn on Campaign Insights and then use the Lightning App Builder to place components.