Connect the Dots Between Leads and Accounts

If you use Pardot, help your teams practice account-based marketing by using your Salesforce data in a new way. In Lightning App Builder, add the Matched Leads component to your business account pages to show leads matched to an account, with the best matches first. Sales teams can convert leads without leaving the account. By reducing redundant data, the Matched Leads component helps you work toward complying with data protection and privacy regulations. This feature is new in Lightning Experience.
Available in: Professional, Enterprise, Performance, and Unlimited Editions with Pardot Pro or Pardot Ultimate Edition

Account detail page with matched leads component showing two leads, and View All link for more

The Matched Leads component is populated by a new standard matching rule for leads on accounts.