Communities: Distributed Marketing, 1-to-1 Journeys, and New Support Components

Communities get an even jauntier spring to its step with an abundance of cool features. The Community Cloud is better integrated with the Marketing Cloud with two new features. Partner communities can now take advantage of distributed marketing, which allows partners to use preconfigured customizable campaigns when marketing new programs. Lightning communities can use personalized email journeys to help onboard community members and nurture relationships. Other fabulous additions include customer communities, which can now use the Contact Support Form and Case Deflection components together to help customers find solutions to their issues before they even file a case.
Available in: Enterprise, Performance, Unlimited, and Developer Editions

Tip

Tip

There’s lots of Lightning around Salesforce these days—Lightning Experience, Lightning Bolts, Lightning components—and it can be tricky to understand how it applies to Communities.

Lightning Bolt solutions and Lightning templates use the same underlying technology as Lightning Experience—namely, the Lightning platform and Lightning components. However, you aren’t required to enable Lightning Experience to use them.