Duplicate Management Turned On for New Orgs

Maintaining high-quality data is one of the most important things you can do to help your organization get the most out of Salesforce. So we’re excited to announce that all new Salesforce orgs now come with duplicate record management features turned on for accounts, contacts, and leads. Now it’s easier than ever to prevent duplicate records in your org. This feature is available in both Lightning Experience and Salesforce Classic.
Available in: Professional, Enterprise, Performance, Unlimited, and Developer Editions



Duplicate Management uses Data.com technology. However, a Data.com license is not required to use this feature.

New orgs come with standard account, contact, and lead duplicate rules, which define what happens when you try to save a duplicate record. Each standard duplicate rule has a corresponding matching rule that determines how two records are identified as duplicates.

No setup is required for new orgs, but you can always turn off these rules at any time or create custom rules.

If you try to add a duplicate record, the standard duplicate rules are set to show an alert. As part of Duplicate Management, you can easily create a custom report type to review duplicate records that were added.

For more information about Data.com Duplicate Management, including detailed information about duplicate and matching rules, see Managing Duplicate Records in Salesforce. You can also check out this video: Watch Video Demo Managing Duplicate Records in Salesforce with Duplicate Rules.