Data Quality: Duplicate Detection Across Objects, Better Duplicate Alerts, and Assessments of AppExchange Package Data

We’ve created standard duplicate rules that work across contacts and leads. In Lightning Experience, you can now use the Potential Duplicates component to surface potential duplicates that span objects. We’ve also streamlined duplicate alerts when reps create or edit records in Lightning Experience. It all helps protect your company’s reputation, keep your data clean, and make sales reps more successful. And before you purchase AppExchange packages with industry data, make sure that the data can enhance your sales efforts by getting a free Data Assessment.
Available in: Group, Professional, Enterprise, Performance, Unlimited, and Developer Editions