Get More Criteria-Based Audiences

Criteria-Based Audiences work with page variations to let you target specific audiences with specific pages. Previously, you had to create a whole bunch of different page variations and set criteria on each one. Now, you can create a set of criteria for an audience, and apply the same audience to multiple page variations. Starting Summer ‘17, we’re making some major tweaks and vast improvements on how you set up audiences. This functionality is available in communities that are based on the Customer Service (Napili), Partner Central, and Lightning Bolt solutions.
Let’s take a look at how we’ve improved the page variation and audience experience.
  • If you had page variations and their criteria already set up in your community, we’ve now moved them into Criteria-Based Audiences. They are now labeled as Audience 1, Audience 2, and so forth. Hover over an audience to see its criteria, and give it the name it deserves.
  • We’ve added new criteria (domain and city) to help you set hyper-local and hyper-specific audiences (if that floats your boat).
  • The new domain criteria shows your page variation just to users of the selected community domain or domains.
    • Note

      Note

      Domain criteria is not available in sandbox or Developer orgs.

  • We’ve updated the user interface so creating and managing audiences is a cinch.
Page Variations tab with Actions drop box open to show Audience options
Note

Note

Here are some best practices to keep in mind to get the best performance from your page variations and audiences:

  • Think big picture. For example, if you have a page variation for a city that you don’t think will get much traffic, expand the location area (to state or country).
  • Combine, combine, combine. Instead of creating separate audiences for low traffic areas, try combining criteria to increase the traffic to your page. For example, let’s say you want audiences for the same profile criteria but different locations. Instead of having separate audiences for Seattle, Bellevue, and Redmond, create one audience and add all three in the location criteria. The result targets users in Seattle, Bellevue, or Redmond.
  • Stick to big differences. While it’s tempting create super-specific audiences and page variations, limit yourself to those variations that are significantly different. If there are minimal differences in pages, such as content of a component, use actions to dynamically vary the component content instead.