Einstein Next Best Action: Use Strategies to Recommend Actions and Offers (Generally Available)
Display the right recommendations, at the right moment, to the right people with Einstein Next Best Action. Integrate business rules, predictive models, and data—both inside and outside of Salesforce—to create unique strategies for all your use cases. Maybe you have offers, like discounts and upgrades, that are only relevant under specific conditions. Perhaps service agents have multiple ways to assist customers, and you want to guide the agent to the best action. Consider using Einstein Next Best Action.
Build an Action Strategy to Produce Recommended Actions and Offers
Use Strategy Builder to create a stream of actions and offers that you can display on Lightning record pages and Community pages. Strategy Builder is a point-and-click automation tool for creating strategies for Einstein Next Best Action. With Strategy Builder, you can sort, filter, and prioritize your recommendations.