Leverage the power of Salesforce Einstein to recommend offers and
actions to your customers and predict what happens next in your business.
Einstein Next Best Action: Use Strategies to Recommend Actions and Offers (Generally Available)
Display the right recommendations, at the right moment, to the right people with Einstein Next Best Action. Integrate business rules, predictive models, and data—both inside and outside of Salesforce—to create unique strategies for all your use cases. Maybe you have offers, like discounts and upgrades, that are only relevant under specific conditions. Perhaps service agents have multiple ways to assist customers, and you want to guide the agent to the best action. Consider using Einstein Next Best Action.
Build an Action Strategy to Produce Recommended Actions and Offers
Use Strategy Builder to create a stream of actions and offers that you can display on Lightning record pages and Community pages. Strategy Builder is a point-and-click automation tool for creating strategies for Einstein Next Best Action. With Strategy Builder, you can sort, filter, and prioritize your recommendations.
Understand the Impact of Each Predictor in Your Model
Predictors are field values that might influence your prediction. Are you overwhelmed by the number of predictors in your model scorecard? Unsure which ones to pay attention to? Now Einstein gives you an impact score for each predictor.
Get Notified About Prediction Status
Predictions can take a little while to build. Now Einstein notifies you when your prediction is built, and if it runs into any problems. No need to keep checking the prediction status. You can go about your work, and you'll know when the prediction is ready.
Work Faster with a Streamlined Prediction Flow
When you build a prediction, you’ll notice that some pages in the setup flow have been reordered and consolidated. For example, you select an object and set up segmentation on the same page.